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Don’t let your nonprofit’s positive statements become a joke

By | Communications, Marketing, Social Impact, What we're reading | No Comments

There’s a pretty good comedic post floating about the nonprofit sector right now – from the Nonprofit with Balls blog (pardon the name) – that “translates” commonly used nonprofit terms intended to describe positive aspects of organizations that tend not to. An example: Lots of opportunity: It literally could not get any worse.”

While this post is a good read and a good laugh, it resonates with a lot of us because we see the contradictions in what we are trying to do (build better communities, serve those around us who aren’t being served, make a difference in our neighbourhoods) with the ways in which we do it (chase grants, cut corners on benefits, work unpaid hours, and more). I’ve written here in the past on the importance of making your employees your brand ambassadors – this funny blog post weighs in with the importance of making sure your organization’s positive statements aren’t a joke, and this goes well beyond just your employees. But how do you do make sure you’re not going to end Read on. Read More