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Social impact: it’s what your next biggest demographic wants

By | Building Success, Impact Technology, Marketing, Social Enterprise, Social Enterprise, Social Impact, Social Impact, Strategy and Advice, What we're reading | No Comments

There’s much that’s been said and written about millenials – that demographic cohort that followed Generation X and has been roughly defined as being born sometime from the 1980s to the 2000s – but what is incontrovertible is that they are the next biggest market for any business, nonprofit organization, or social enterprise. Which is where Deloitte’s Millenial Surveys come in useful. And what’s interesting is that the surveys indicate that the vast majority of millenials want business success to be defined by more than just profits – instead, they want it defined by values and by social impact. Read More

Choosing a social media manager: Buffer vs. Hootsuite

By | Impact Technology, Social Media | 2 Comments

social_media_comparison

Choosing a social media manager

A social media manager is something that any nonprofit, social enterprise, or progressive brand needs these days. You need something to manage your tweets, Facebook postings, Pinterest Pins, and other postings to various platforms. There’s a lot of choice on the market, too, so you can take your pick from platforms that interest you. But it’s sometimes hard to choose, which is why I’ve crafted a review for you on the two leading social media management platforms – Buffer and Hootsuite.

Historically, I’ve been a fan of Hootsuite – it’s a Vancouver-based, locally grown company that employs some of my friends. However, I’ve recently made the switch to Buffer for some significant reasons. Read on to learn more, and use this as further information to make your social media manager choice for your brand. Read More

Let’s Encrypt – nonprofit and community encryption

By | Impact Technology, Social Media, Strategy and Advice | No Comments

letsencrypt-logo-largeIf your organization has a website, you should seriously consider installing an SSL certificate on it to enable encryption. Otherwise, any information anyone sends to your site could be intercepted and stolen. If you handle personal information, that’s an alarming thing to think about.

But if your mind sort of boggled at the term “SSL certificate,” and if you’re afraid of even asking what that means, we’ve got good news – a nonprofit, community-based option has just opened up. It’s called Let’s Encrypt, and its goal is to help enable encryption everywhere on the internet – helping make personal data safer on the web.

First, let’s explain what this means.  Read More