was successfully added to your cart.

Don’t let your nonprofit’s positive statements become a joke

By | Communications, Marketing, Social Impact, What we're reading | No Comments

There’s a pretty good comedic post floating about the nonprofit sector right now – from the Nonprofit with Balls blog (pardon the name) – that “translates” commonly used nonprofit terms intended to describe positive aspects of organizations that tend not to. An example: Lots of opportunity: It literally could not get any worse.”

While this post is a good read and a good laugh, it resonates with a lot of us because we see the contradictions in what we are trying to do (build better communities, serve those around us who aren’t being served, make a difference in our neighbourhoods) with the ways in which we do it (chase grants, cut corners on benefits, work unpaid hours, and more). I’ve written here in the past on the importance of making your employees your brand ambassadors – this funny blog post weighs in with the importance of making sure your organization’s positive statements aren’t a joke, and this goes well beyond just your employees. But how do you do make sure you’re not going to end Read on. Read More

Social impact: it’s what your next biggest demographic wants

By | Building Success, Impact Technology, Marketing, Social Enterprise, Social Enterprise, Social Impact, Social Impact, Strategy and Advice, What we're reading | No Comments

There’s much that’s been said and written about millenials – that demographic cohort that followed Generation X and has been roughly defined as being born sometime from the 1980s to the 2000s – but what is incontrovertible is that they are the next biggest market for any business, nonprofit organization, or social enterprise. Which is where Deloitte’s Millenial Surveys come in useful. And what’s interesting is that the surveys indicate that the vast majority of millenials want business success to be defined by more than just profits – instead, they want it defined by values and by social impact. Read More

Benefit your startup by doing more than just “aligning” with a cause

By | Marketing, Social Enterprise, Social Impact, What we're reading | One Comment

Paul Polizzotto on Entrepreneur.com has an interesting post. He suggests there’s 4 ways your startup can benefit by aligning with a cause. We’d suggest that you can benefit more than just your startup if you go beyond and make a cause your own. Or go further: benefit society by building a social purpose into your startup. Read More